The K_w-"value" for water comes from the equilibrium expression for autoionization of water; that is,
H_2O + H_2O => H_3O^+ + OH^- (Bronsted-Lowry Proton Transfer Rxn)
The equilibrium expression for autoionization of water is ...
K_(eq) = ([H_3O^+][OH^-])/[H_2O]^2
[H_2O]^2 is so large compared to the concentrations of [H_3O^+] and [OH^-] that it is considered constant and moved to K_(eq) side of the equation. That is, ...
K_(eq)[H_2O]^2 = [H_3O^+][OH^-] = K_w (Ionization Product Constant for Water)
At 25^oC [H_3O^+] = [OH^-] = 1.00xx10^-7M
Substituting into K_w = [H_3O^+][OH^-]
=>K_w = (1.00xx10^-7M)(1.00xx10^-7M) = 1.00xx10^(-14)M^2 at 25^oC