Total utility and marginal utility Microeconomics Theory of Consumer Choice Total utility and marginal utility Questions What is an example of marginal and total utility? How can marginal utility be measured? How does marginal utility explain volume based discounts? If an 8 oz coffee costs $1.00 and a 12 oz coffee costs $1.25, would consumers buy a 16 oz coffee at $1.60? How do you calculate total utility? What is the formula for an isoelastic utility function? What is a diminishing marginal rate of substitution? What is the marginal rate of substitution? Why don't indifference curves intersect? Theory of Consumer Choice View all chapters Total utility and marginal utility Utility maximization: equalizing marginal utility per dollar Individual and market demand curves Income and substitution effects Next